About Me.

I'm a commercial researcher, writer, and recovering academic. My years of high-level research during my DPhil (PhD) at Oxford are augmented with commercial experience in consumer behaviour, thought leadership, brand strategy, product development, and UX testing since 2021. I'm interested in behavioural insights and how stories shape human action and interaction.

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My early training was in journalism and I've dabbled in publishing, with a fair bit of teaching experience accumulated along the way. I taught at Oxford from April 2019 until September 2021, and before that, at the University of Cape Town and Rhodes University, my two South African alma maters. I loved working in adult and tertiary education and found a particular fulfilment working in outreach and access; supporting underprivileged young people to achieve their academic goals.

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I grew up in Johannesburg and have lived in the UK and Australia. In my spare time, I do a lot of ocean swimming, hand build ceramics, and write.