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Research & Insights

Word mechanic

Recovering academic

Home: About Me


Since 2021 I've worked in commercial research, augmenting complex research experience from my DPhil with commercial qualitative experience in brand strategy, product development, U&A, concept testing and UX testing. I'm skilled at all the traditional qual methodologies (IDIs, focus groups, ethnography, boards) as well as digital methods for UX and creative asset testing across categories such as Finance, Telcos, Higher Ed, FMCG, Healthcare and Online Retail.


I've research background in speculative urban inequalities, sociology, and narrative traction, with real world application in my Narrative Futures podcast.
I've also built narratives from AI generated texts for the Sound of Contagion, working across media and technology to explore the possibilities of tech tools to enable and advance creative practice.


Developing and running the Futures Thinking research network in the fields of futurity and the Humanities, I've written successful grant applications and built networks across diverse disciplines with collaborative teams.

My most recent project was an interdisciplinary collab at the intersection of AI, music composition and narratology with colleagues in London and Berlin.
Watch the Sound of Contagion film here.


I've been the go-to editor for poet Koleka Putuma's work since 2017, run a writing team for a literary reviews site, supervised Oxford students' dissertations, worked as an editor on a small literary journal, and was a 'dog's body' at an experimental poetry publisher for a year - I'm experienced in concept development, editing, and proofreading across genres and forms.
I've been described as a literary knife. Send me words to find out why.

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